One thing to remember about online shopping is that unlike regular shopping, it has not always been around. There was a time when people needed to visit actual locations in order to pick up products, and in that, competition was much different. As a capitalist society, our idea of commerce is that businesses offer consumers the best price in order to get their money, in today’s world this is better than ever.
When businesses compete, customers are usually able to get the best deal. What the new world of online shopping has done is allowed the world to be much more closely knit in that companies are now connected no matter what country they are in. If a business in Canada offers better deals than ones in the US, guess where people are going to go.
As consumers it is our job to make sure that the current landscape continues to offer the best deals. What you are finding today is that online vendors such as Amazon are building a name for themselves, which makes them much more likely to draw customers. Luckily their prices are still similar to that of other companies, but it is up to us to ensure that it stays this way.
Always look for the best deals whether it is online or offline. This is the best way to ensure that competition remains in the favor of the consumer and not companies that have simply done a better job of branding their name.